The Obscura was close to home #Shoreditch @Boxpark where fashion clothing brand Alma de Ace had a 2 week pop-up giving an exclusive look at their new line and using The London Lightbox to add that little interactive aspect to passersby with a print in 7 seconds, who wouldn't want a photo!?
No.6 Pimms Vodka Cup marked it’s official return to London summertime and the GIF Obscura was there to celebrate the launch party at Diageo's Soho space.
Flawlessly curated by Twenty Nine London the theme of the evening was everything Pimm's with beautiful botanical decor and the stylishly sleek Obscura of course! Capturing GIFs and our signature flawless prints, the Obscura was a hub throughout the evening!
There's a new kid on the fitness block – new boutique studio Flykick fuses HIIT with kickboxing-inspired training to deliver a truly unique workout.
A perfect kickstart to the new season, in March we rubbed shoulders with social media influencers, members of press and fitness professionals at the launch event of the new Flykick studio on Euston Road.
On the night, two taster classes ran in the studio, offering guests the chance to trial the workout led by a coaching team that included professional kickboxers. Plenty of mingling went on in the communal spaces involving Prosecco, vodka and charcoal lemonade (you’ve got to try it!) and super tasty finger food provided by Po-ten-cy – what else could you want after a gruelling workout?
From us, Flykick requested a station for their guests to take fun pictures to capture memories of the night, post on social media and lighten the mood. So, to create a social buzz they incorporated the use of the Obscura with a competition for guests to enter via Instagram. Using the @Flykick handle and #FlightNight hashtag, the guests had the chance to win 10 free classes by submitting their favourite photos.
Take a look at the winning photo and the top contenders from the night.
Keen to try Flykick out for yourself? To check out their offers, view the timetable or book a class, click here.
Former Saturdays star and London's Heart radio presenter Rochelle Humes celebrated the launch of the Rochelle For New Look collection in style at St Martins Lane Hotel in March.
It was all about the 80's last week as European giant, Reserved, launched their Summer/Spring 2018 collection. The Obscura's timeless-yet-retro design fit right in with the OTT 80's madness!
The London Lightbox was there to capture the moment with not one, but two Obscuras. Both sets produced perfect imitations of the brilliant video campaign. Truly a 360° Obscura experience with custom prints, GIF and interface matching the retro colour scheme and an awesome set and backdrop - complete with hair fan for that windblown 80's look!
Day one of the three day installation was the invite only press cocktail party full of London fashion bloggers, models and socialites to celebrate the new collection, fronted by supermodel Cindy Crawford. The campaign was then opened up to the public for the weekend giving them an opportunity to be just like Cindy and recreate the 80's nostalgic video campaign with the Obscura.
Check out the two sets below!
How do you make a stall about the GDPR engaging? - With the Obscura of course!!
This week we were at the Marketing Week Live Insight Show 2018 in Kensington's beautiful exhibition space Olympia with sponsors of the show Econsultancy and Marketing Week.
Econsultancy are proud to have over 520,000 active subscribers across the world in all industries from fashion to finance including the likes of Ralph Lauren, Sony, Emirates, Ikea, Cadbury, Citi, and Coca-Cola 'informing, advising and enabling marketers to do their jobs better since 1999'. - So it's safe to say they know what they are talking about!
This being said even for the award winning platform, attracting attendees to their stall to talk about the very important but admittedly boring General Data Protection Regulation (GDPR) was never going to be easy! But with the help of the Obscura and the creativity of the Marketing Week team, the exhibition space certainly grabbed the attention of the thousands of hungry marketers at the show.
First atendees were invited to take a short quiz on the GDPR basics, then as a treat (pass or fail) they would get a #Econjailorbail mugshot taken and instantly printed with the Obscura. The not so clued up looser's photos were then put on the wall of shame as punishment.
The General Data Protection Regulation comes into effect on the 25th of May which will affect ALL companies click here to find out more about Econsultancy and how they can help clue you up!
The Beast from the East didn’t stop the Debenhams 2018 swimwear exclusive press show. With intricate embroideries, shimmering fabrics and bright summer florals all around the showroom was a summer bubble to the Blighty blizzard outside!
Publications such as Hello! Fashion Monthly, Look, Marie Claire, Daily Express, Daily Mail, Stylist and more all got on their walking boots for the launch. Showcasing was the swimwear by Red Herring, Jasper Conran, Matthew Williamson and Faith held in Debenham's London Head Office.
Actress, producer and fashion designer Sadie Frost; designer of Floozie by FrostFrench attended with the whole family including Jude Law's daughter Iris Law.
The showroom’s deco encapsulated summer nostalgia with tropical plants, cocktails, juices and a beautiful backdrop for photo ops. The Obscura, of course was located right at the entrance to start all the fun and give the VIP guests a great little keepsake of the event!
"Committed to perfection" master goldsmiths Queensmith love The London Lightbox here's what they wrote about us:
The stress of wedding photography can be a lot to deal with - who should you trust to take the kind of images you want? And how do you avoid the cheesy, over-posed photos that a lot wedding photographers produce? Maybe you’ve got an event or party that you want to record, but want to add something personal to the photos. The London Lightbox is the trendy solution to all of those problems, allowing you to take control.
Imagine the novelty and nostalgia of having your very own photo booth at your celebration, but with a touch more sophistication than your usual passport-style snap - Kardashian style. We’ve all seen Kim et al documenting their every event with flawless black and white photo booth photography, and the LA-based photo booth Mirmir has since become popular with Taylor Swift and Gigi Hadid along with the rest of Hollywood. The London Lightbox is the UK’s answer to the travelling photo booth available for hire, complete with cute styling and the ability to instantly share snaps on social media or print within 9 seconds. Based in Shoreditch, the lightbox is popular with millennial, alternative and stylish weddings. Why not hire the box for both your engagement party and wedding to build the ultimate photo album? A beautiful way to commemorate each guest. We also love the idea of guests printing off snaps to stick into the guest book with a note.
With a team of architects, carpenters and steel engineers, the genius minds at The London Lightbox developed The Obscura, an easy moved, petite device to record the most picture perfect memories.
The London Lightbox has been used at all the coolest events, hosted by Dior to Gucci, The Baftas to our favourite bridal wear brand Charlie Brear. The photobox may be in demand with some of the biggest names in fashion and lifestyle, but can also cater to private events including parties and weddings. So how does it work? The Obscura features a screen and camera - guests simply need to tap the screen for a three second countdown, and snap! The picture is taken. Requiring only 70cm squared of floor space, the petite box is perfect for small and crowded events. You can choose from a number of trendy skins to cover the box, including Piano Black Wood and Polished Copper, and the team are open to creating new skins for any event. Check out the EcoSkin - imitating moss and foliage, the skin is great for a garden party or summer wedding. What custom skin would we choose? Perhaps a diamond embellished finish or everyones favourite - rose gold! Another customisable feature is the graphics that accompany your print outs and the touch screen, that can be designed to suit the theme of your wedding day or party.
Let’s not mess around… here at The London Lightbox Halloween is our favourite weekend of the party year.
This year, our highlight of the gruesomely spooktastic celebrations was Twisted Tales thrown by our East London neighbours Shoreditch House (with a helping hand from Bacardi, of course!).
We set up early and meant to stay right through all the witching hours to the dead end. The Obscura’s sleek design made it possible to set up in one fabulously decorated room then follow the party as the night wore on.
‘Unruly is rulebook-free wedding event for modern, stylish and cool couples who want to break tradition and make their own rules.’ – So, obviously we were part of it!
Meeting the prospective couples in Shoreditch’s JJ Winbourne Studios in a set beautifully created by Grace and Thorn, we truly felt like we were showcasing our Obscura – the rule book free photo booth - to the modern and the stylish!
Pastel pink Obscura skin with a duck egg blue printer box slotted right in the minimal white space filled with Grace and Thorn’s signature fresh floral perspective.
Check out Revelry, who ran the show with cool calm, if you’re looking for a wedding planner!
Last week MiPic launched their app and showed East London what they got in their pop-up store in Truman Brewery. With MiPic graphics, four-shot prints and instant pic uploads, the Obscura was the perfect addition to create a social buzz for this tech start-up's VIPlaunch party!
There was a great atmosphere throughout the night with almost 200 attendants varying from investors, friends, family and influencers, and some TV stars turning heads throughout the evening! And, even if we say so ourselves, the Obscura looked mighty fine!
Have a look at some of the snaps taken with the Obscura! And check out this amazing backdrop created from hundreds of iPhones.
Good vibes only as the attendees entertained themselves with the Obscura.
This Sunday we were at The Royal Society where the Charity of the Year for the 2017 Heads Together asked us to capture all the emotions after the 2017 London Marathon. The event was attended by a list of celebs and sports personalities, and by The Duke and Duchess of Cambridge and HRH Prince Harry, the charity’s patrons.
Along with massage therapists for the Heads Together marathon runners, a freshen up area sponsored by unilever, a cool down session post marathon, tasty food and snacks for the tired runners; The Obscura was also involved to capture the fun and spread the joy on social media platforms, Twitter, Instagram and Facebook to increase social impact with pre-made hashtags built into the instant Twitter and Facebook uploads and caption tips for photos sent by email to be uploaded later. Check out our Twitter page to see some of the fun snaps and celeb Obscura users!
The Obscura found itself amongst designers, press and all the cool kids for this original charity experience. In the uber-urban Hoxton Arches, as part of a pop-up exhibition, Everpress partnered with fifty of the freshest artists from around the world to create a collection of bespoke t-shirts: fifty artists, fifty t-shirts, with fifty percent of the proceeds being donated to the Young Adult Cancer Support Charity - Trekstock.
To launch the collection, attendees were able to capture the moment on the Obscura and share the amazing time they were having at the event through the event hashtags - thus promoting Trekstock and the campaign.
This weekend saw the BAFTA awards and anticipating the British Academy Film Awards was the third annual Film Gala at 195 Piccadilly.
Hosted by Radio One’s Greg James and including attendees such as Tom Ford and two time BAFTA winner Colin Firth. Experiencing an unforgettable evening in the company of leading and breakthrough talent from the worlds of film and television.
At the film Gala supported by Emily Blunt and former mentioned Colin Firth, The Obscura was there as entertainment for the exclusive members and generous donors to the worthy BAFTA charity. Instantly sharing GIFs and photos online and for the guests to print as gala memorabilia.
Located on London’s showbiz hub Shaftesbury Avenue, fast food chain Leon had their grand opening, unlike any other. The London Lightbox was asked to document the event and add to the social media buzz for the opening party.
A truly original twist to your standard restaurant, this branch has employed aspiring West End stars to serve as restaurant staff. Applicants had to enter and go through a truly rigorous audition process judged by professionals in the industry along with Pointless presenter Alexander Armstrong and actor Helen George choosing who made the team to land themselves spots as waiters and waitresses.
Upon entry, appropriately so, was a red carpet and bouncers checking entrants were on the guest list for this exclusive event. Champagne was pouring and tasty Leon snack pots nibbled at whilst the future Velma Kellies and Marius Pontmercies sang top classic musical hits.
The Obscura was a hit (as always!) and found itself downstairs where excitable guests chose the tailored musical props for their pics and GIFs shared across social media.
If you find yourself strolling down the heart of the West End, do pop in!
With Christmas a stone’s throw away, Timberland couldn’t help but gear up for the holidays making it personal with customised boots for every customer.
Timberland's in-house design team worked with The London Lightbox to design their sleek customised backdrop and printed photos to promote exposure for the 'Design your own' exclusive Timberland event.
The original yellow boot became even more so when customers had the opportunity to have their purchased Timberland footwear monogrammed and branded with whatever took their fancy!
On a classically cold Brittish afternoon, passers by in London and way over in Dublin could not help but taking a second look into the buzzing Timberland stores.
Shopping at Timberland during the event was no ordinary trip; curiosity arose from the truly impressive DJ's live music, free laces on offer and balloon hand outs.
The 'Design your own' event all but confirmed humanities dependence on bass and that no one is ever too old for balloons! The simple act of buying socks during this event became a celebration and the Obscura was there to capture the entire phenomena.
Timberland’s Lumberjack interior design brought out the best in the Obscura’s classic Steel Skin. and upon realising what this ‘strange contraption’ could do people couldn’t resist returning to it.. Models were born, family year books expanded and one guy just really wanted to show off his socks! So many made sure they got not only their good side but their boots too!
Written by one our top reps- Mini Sindane
This week we were capturing the excitement at the launch of 111SKIN's limited Christmas edition amongst some of the most coveted beauty brands out there, in Knightbridge's Harvey Nichols.
Luxury skincare founder and surgeon Dr Yannis Alexandris' products attracted a substantial list of models, film directors and socialites to the product launch party.
The classic steel Obscura slotted right in with the decadent modernism of Harvey Nichols beauty floor.
Often seen in the likes of Vogue, Elle, Stylist and various international high profile magazines, this time it was our turn, with champagne, chatters and canapes circulating it was a practically perfect evening and what better than the classic Steel Skin Obscura to capture the evening!
With a select number of invitees, we were not expecting too many prints and social shares for the evening... but with an average of at least 2 prints per guest it goes without saying, the Obscura was a hit!
Prints... at a Paper Prohibition Party?!
This week was the 10th anniversary of Moo, one of our own favourite brands, and their party had perhaps one of the most original themes we have ever worked with; a post apocalyptic world, set ten years in the future, where paper is obsolete.
MOO, the designers & printers of original business cards and marketing materials, similar to The London Lightbox, base most of their success on their fine quality prints. So, at the no paper event, TLL broke the rules by offering instant and unlimited customised prints from the photo booth for all of the guests to enjoy and remember this awesome party!
And did the guests take us up on our offerings?! Oh yes they did! Check out the event stats:
Our Obscura was hidden in it's own room, in the darkness taped with a 'Do Not Enter' sign, where guests curiously entered to find a room full of various sci-fi theme dress up props and, of course, the Obscura Photo Booth. Here's what the MOO team said about us:
The event was at the Old Central St Martins College in Holborn, a very atmospheric and suited venue creating a fusion of a speak easy/haunted house murder scene.
To find out more about MOO and their delightfully premium marketing click here.
Want an Obscura at your event?! Look no further, click the button below to get in touch and grab yourself an information pack!
The Qatar Goodwood Festival was an event where we used a whole host of our customisation options and amazing social media features:
- Integrated Hashtags,
- Exclusive Competitions,
- Branded Prints
- Branded GIFs,
- Integrated Client and User Twitter and Facebook,
- The Tweet Wall
We teamed up with creative agency Hot Pickle, for the launch of Dove's 100 colours marketing campaign all based around ‘celebrating colour confidence style’ promoting the new 'Dove Invisible Dry Antiperspirant Deodorant which is the first antiperspirant to leave no white marks on 100 different colours. Giving you the freedom to wear your brightest, boldest colours with confidence.' Think I need some of that freedom.
The Goodwood goers were invited to wear bright coloured hats from Dove's hat tree for their Obscura snaps. We had our GIF Photo Booth feature automatically turning the four photos taken into moving masterpieces.
Beaus and belles arrived in their finest frocks and sleekest suits to the Obscura corner. Each guest ticked the social sharing disclaimer, and the images automatically uploaded onto the specified #100Colours campaign Twitter and Facebook feeds. As if by sheer magic, each GIF was displayed on the huge Tweet Wall in front of the user! *Lots of Laughs*
But, that's not all... Along with the automatic Twitter and Facebook uploads, each user could upload their photo or GIF to their own personal walls, spreading the campaign through their connections - all with the fully customised Dove branding, captions and #hashtags applied.
Along with all this, we promoted the competition to win one of five special dresses designed by Gok Wan from those trusty 100colours. All the user had to do was email their photo or GIF to themselves and upload it to Instagram with the #100Colours hashtag. This, along with the amazingness our Instagram optimised GIFs from the photo booth, increased visibility and social buzz of the Dove #100 colours marketing campaign by 70%!
Searchable by the guests but also projected onto the giant screens at the goodwood event with the campaign texts. Guests giggled and GIF'ed enjoying the ease and rapid Obsucra features taking home joyous photos, a free and handy pocket size dove deodorant and some tasty jellybeans (what more could you want?).
All in all the Obscura ended up being the highlight of many people's day (they said it, not us!)
Click here to find out more about the Goodwood Qatar Festival in Sussex.
On the 17th May we set up the Obscura at the Charlie Brear showroom for the sneak-peak of the 2017 bridal collection. The impressive plethora of bridal outfits were stunning infusions inspired by a modern-take on cocktail wear and vintage bridal wear, with 'influences of Latin American culture and its many nuances'.
The exclusive preview took place at the truly special London flagship store, pocketed just off Tottenham Court Road. Upon entry guests were welcomed through the fairytale garden with Prosecco and Aperol Spritzes and sent upstairs. Murmurs of how impressive and beautiful the collection were, reverberated around the room as the gorgeous models stood sampling the equally gorgeous new collection.
The event was not just a presentation, but more of an experience, with complimentary massages and manicures taking place in the next room along with the entertainment of the Obscura. Initially confused press came in expecting a big booth but were pleasantly surprised by the bespoke and original design that the Obsucra boasts, effortlessly printing and sharing their shots to the public.
Check out the Charlie Brear's beautiful dresses at charliebrear.com although, be warned, you may end up concluding that you need a few dress changes on the day #whydoyouhavetojustpickone!!
Thanks to all the Charlie Brear girls who made the event such a great experience and no doubt will help so many girls have their perfect dress for their big day.
By Francesca Serena Lawrence