By Walski is the retail experience from XTreme Video, a French company that is the leader in extreme sports content distribution in Europe. Attracting the artistic, fashionable and soulful side of those sports, the Redchurch Street store is a playground, stocking everything from action sports filming tech to handpicked clothing brands.
By Walski collaborated with The London Lightbox to promote their social media presence. The team from By Walski devised an Instagram based competition for users to win a limited edition Rains bag.
The store’s visitors followed the social media and physical leads to The London Lightbox’s Obscura set up in the store. The users followed the instructions to take the best picture, send it to their inbox direct from the Obscura and upload it to Instagram with the preset hashtags.