On 6th of May we found ourselves in VUE cinema at Fulham Broadway to take part in the world premiere of the highly anticipated Battlefield video game produced by EA Games. Avid Battlefield fans, many coming internationally, queued up hours before the premiere exchanging their excitement, echoing whispers about 'squad communication, hardline weapons, and the best 1942 maps' (all a bit beyond me to be honest) but still always great to see smiles around the
Similarly to Battlefield, perfection takes preparation, which is exactly what we at The London Lightbox had been doing to prepare for the world premiere. The EA team made a special request to have four backdrops that the superfans could chose from; city skylines, cloudy skies and stormy streets were all included as scenes that the fans could chose as a surrounding for their print to take home and share online.
With a pop up green screen and the crafty work of our pros at The London Lightbox, we were able to incorporate the backgrounds given by EA games, to give the illusion of being in the Battlefield world, to heighten the World Premiere experience.
The Obscura was in use in between screenings and not to toot our own horn, but it was definitely a hit in the VUE cinema. People queued up and marvelled at the futuristic Obscura boasting it's high quality photos, green screen technology and indisputably speedy printing. The queue slowly died down as the second screening started, Battlefield enthusiasts ran off to get into their seats, but all holding their Battlefield printed memorabilia, definitely ones for the fridge.
By Francesca Serena Lawrence