#100Colours at the Goodwood Qatar Festival

The Qatar Goodwood Festival was an event where we used a whole host of our customisation options and amazing social media features: 

  • Integrated Hashtags,
  • Exclusive Competitions,
  • Branded Prints
  • Branded GIFs,
  • Integrated Client and User Twitter and Facebook,
  • The Tweet Wall

We teamed up with creative agency Hot Pickle, for the launch of Dove's 100 colours marketing campaign all based around ‘celebrating colour confidence style’ promoting the new 'Dove Invisible Dry Antiperspirant Deodorant which is the first antiperspirant to leave no white marks on 100 different colours. Giving you the freedom to wear your brightest, boldest colours with confidence.' Think I need some of that freedom.

The Goodwood goers were invited to wear bright coloured hats from Dove's hat tree for their Obscura snaps. We had our GIF Photo Booth feature automatically turning the four photos taken into moving masterpieces. 

 

Beaus and belles arrived in their finest frocks and sleekest suits to the Obscura corner. Each guest ticked the social sharing disclaimer, and the images automatically uploaded onto the specified #100Colours campaign Twitter and Facebook feeds.  As if by sheer magic, each GIF was displayed on the huge Tweet Wall in front of the user!  *Lots of Laughs* 

But, that's not all... Along with the automatic Twitter and Facebook uploads, each user could upload their photo or GIF to their own personal walls, spreading the campaign through their connections - all with the fully customised Dove branding, captions and #hashtags applied. 

 

Along with all this, we promoted the competition to win one of five special dresses designed by Gok Wan from those trusty 100colours.  All the user had to do was email their photo or GIF to themselves and upload it to Instagram with the #100Colours hashtag. This, along with the amazingness our Instagram optimised GIFs from the photo booth, increased visibility and social buzz of the Dove #100 colours marketing campaign by 70%!

Searchable by the guests but also projected onto the giant screens at the goodwood event with the campaign texts. Guests giggled and GIF'ed enjoying the ease and rapid Obsucra features taking home joyous photos, a free and handy pocket size dove deodorant and some tasty jellybeans (what more could you want?).

 

I will certainly recommend your company!
— Marketing Manager, Dove

All in all the Obscura ended up being the highlight of many people's day (they said it, not us!)

Click here to find out more about the Goodwood Qatar Festival in Sussex.