The Obscura was close to home #Shoreditch @Boxpark where fashion clothing brand Alma de Ace had a 2 week pop-up giving an exclusive look at their new line and using The London Lightbox to add that little interactive aspect to passersby with a print in 7 seconds, who wouldn't want a photo!?
Brass bands, chicken and burgers, great DJs and an open bar are the Deep East secret formula for throwing parties, all in the the middle of Old Street's Magic Roundabout… and The London Lightbox was there to capture it all!
We had the best props, the best looking people and the best selfie taking machine - the Obscura (of course) - creating some downright amazing pictures! We've been informed many a fridge will be adorned with the memories.
The Obscura was clad in a Zinc Skin, adding an iridescent look to reflect the light production. With Instagram and Facebook uploads galore. Check out all the photos taken on the Deep East Facebook.
By Walski is the retail experience from XTreme Video, a French company that is the leader in extreme sports content distribution in Europe. Attracting the artistic, fashionable and soulful side of those sports, the Redchurch Street store is a playground, stocking everything from action sports filming tech to handpicked clothing brands.
By Walski collaborated with The London Lightbox to promote their social media presence. The team from By Walski devised an Instagram based competition for users to win a limited edition Rains bag.
The store’s visitors followed the social media and physical leads to The London Lightbox’s Obscura set up in the store. The users followed the instructions to take the best picture, send it to their inbox direct from the Obscura and upload it to Instagram with the preset hashtags.